![]() It's free, and it's by far the most popular! Over the last six months, Raid has attracted almost 10 million users, and it's one of the best games in its class with detailed models, environments, and smooth 60 frames per second animations! However, despite this there have been strides made within the mobile game industry that do show that innovation is possible, for example “Arknights” interactive advertisements that show demonstrate actual game play in the advertisements and encourage consumer interaction (however it still isn’t an exception to cinematic nonsense ads), demonstrating that there is still hope for the Mobile Game industry to pull themselves out from the rut it currently sits in.Īrknights advertisement would allow viewers to actually play the game without downloading it in their advertisements, allowing consumers to determine for themselves if they wanted to continue on and download the gameĭigital marketing and its use within mobile game advertising is not where it should be and not enough is being said about it.“A huge mobile role-playing game is sponsoring today's video, Raid Shadow Legends. ![]() More recently, Raid Shadow Legends with their comedic and misleading “choose your champion” advertising campaign, which again show no actual gameplay in majority of videos and feel otherwise heartless, scripted and commercial. Mobile Game advertisements has always had a stigma of being misleading, whether it be through cinematic scenes that show little to no gameplay, for example Mobile Strike’s trailer featuring Arnold Schwarzenegger. However, in this post I’m going to be focusing more typically on how Mobile Game organisations have been marketing their apps and games to their consumers and why majority of these advertisement have been more tragic and sometimes laughable rather than generate actual excitement for its consumers. ![]() ![]() Digital Marketing in the modern environment can be taken in many different ways it embodies how technology can be utilised by firms and organisations to solve traditional issues through creative and innovative means.Īs the utilisation of the phones, tablets and other mobile devices has become the norm, you would assume that firms and organisations have had to find innovative ways to market their products. ![]()
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